Second logo attempt
- Ellie Dallimore
- May 11, 2017
- 2 min read
After the last logo attempt wasn't very successful, I have completely rethought the process. I thought about how I didn't want to to be too cliche and not have a camera, lens or shutter in the logo, but I wanted it to be more clear what I was selling and who I am.
I have tried to use watercolour and the outline of me taking a photograph. Therefore I can show who am I but it can look a little abstract.
I tried a few different colours and silhouettes, shown below.


I am going to adjust the colours so they fit with my photographs well on my website and business cards. I was thinking of adding 'photo' with my name to give myself more character and a better brand. I can keep my font the same for my name, but add 'photo' in script.

Below is the outline adjusted with added text:

At the moment the outline doesn't look enough like me, it almost looks like the outline of a country. I need to think more about how to make it more clear, but keeping the abstract aspect of it.



I overlapped the original image of my silhouette and tried adding some lines in of my shape, in illustrator.
Here are all the lines I added in, I tried them in black, dark green and light grey.
These are the lines that I thought worked best. I went through all the lines, hiding the layers and working out which worked better on the watercolour silhouette.
I don't think this technique really adds anything to the logo, it is too obvious.
So instead, I tried lowering the opacity of the original image really low to 11%. I think this worked really well as it showed more depth in the image, but it wasn't clear that the image was actually there. I came to this:

However, after working on this for a while, I discovered that the word 'photo' didn't have a very good type, I think I should try something a little more sketchy and handwritten.




Even with the type of 'photo' changed, I'm still not sure. I think it gives the wrong message about what I do. Using something as arty as watercolour and a silhouette, makes me look more like an artist or even a fine art photographer. This isn't what I want people to take the logo as. It's really difficult to get this right, but I think I need to spend more time on this as first impressions count, especially as I'm selling something visual, it needs to fit me. I am going to try again but with something more simple.
Comments